Your eye is the best and a mysterious sense organ. Often, you have seen that what you see leaves a more pronounced stamp on your memory compared to what you hear. Your eyes see and capture the thing as it seems, without any interpretation. And, since we entered the digital era, it is important to feast the eyes of the visitors and potential customers to make them feel that your brand is worth every money they spend.
Therefore, even when content marketing is ruling, infographics shall never be off the table when it comes to online marketing. It helps in delivering messages quickly and promptly to the visitors. So, here are some of the best Benefits of Infographics.
Infographics Easily Catch the Viewer’s Attention
Would you prefer to read a script or have it in a comic form? I would personally prefer the latter. The infographics help in understanding not only the story formed but also have the imagination of the situations easily. A person on your website is least likely to read a text compared to going through infographics. Therefore, this helps in achieving the best of the users’ attention and get them to do what you desire.
Infographics Increase Brand Awareness
The more you showcase your brand and services in the form of infographics, the better you can serve potential clients. Infographics should include logo, email, or website information. Because this helps in placing the brand’s trust when you are posting them on other platforms. And, if the infographics are effective enough, they will help in increasing the web traffic by about 11%. The infographics go about telling people about your brand and what you serve via visual content.
Infographics can Make Content go VIRAL
Content Marketing is the prevailing form of marketing and thus if you incorporate the graphics along with enticing lines, then you will reap the benefits. Infographic content has more than 94% views compared to an “Only Text”. If you add pictures with the content, then you are sure to receive more viewership on your page. So, next time you think to put on the texts, remember to add some infographics along with it. They are more prone to oi go viral and thus, as they become more trendy, brand awareness and reach increase. This indirectly helps in increased website views and traffic.
Infographics Increase the Search Marketing Results
One must be an opportunist being a marketer. As the infographics go viral, make the most of them and reap the benefits of infographics for your business. It helps in better search marketing results. It is not only designed for the contact information or embedding material or sharing them on social media, they help in creating backlinks too. What will be the result? You will get abundant inbound links that will help you bring a lot of traffic to your website. Add the right keywords, meta title, meta description and you will be all good to go. It can even take your business up by 60% if used and incorporated effectively.
Infographics Help in Increasing Subscribers and Followers
By a glance at your social media profile, one can infer a lot about your brand and business. However, you must know that the feed should have enticing infographics and content that must be related to the visitors. The infographic helps in generating more traffic and thus more likes on social media. You will get more subscribers to your website if your infographics resonate with the visitors. It is seen that you can witness an increase of 37% of targeted customers if your engagement is well planned and executed. So, not only texts! Add Graphics to it!
Creating infographics is not everyone’s cult of tea! So, if you are looking for some trained and experienced professionals to load you with ideas for infographics, contact DesignLabz today. Get the best of their service in no time. They have professionals and experts who can analyze the brand and create the best infographics for your website or social media platforms.